we are animals

"why" part of the "we are animals" campaign for wrangler by fred & farid, paris.

"why" has that inspirational, gatorade feel to it. it has absolutely nothing to do with denim, but it's one of those ads that intrigues you solely on adequate production values. the message and treatments aren't going to impress, but it catches my eye. plus, the downed boxer looks like roy jones jr. that had to be intentional.

"we are animals" photos [at] fred & farid.